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Documentation is key – design decisions in AI development must be documented in detail, potentially taking inspiration from the field of risk management. There is a need to develop a framework for large-scale testing of AI effects, beginning with public tests of AI systems, and moving towards real-time validation and monitoring. Governance frameworks for decisions in AI development need to be clarified, including the questions of post-market surveillance of product or system performance. Certification of AI ethics expertise would be helpful to support professionalism in AI development teams. Distributed responsibility should be a goal, resulting in a clear definition of roles and responsibilities as well as clear incentive structures for taking in to account broader ethical concerns in the development of AI systems.